- Dec 5, 2025
3 Fitness Prospects I Won’t Train (And Why You Should Think Twice Too)
- Coach Willis
- Training Business Development
- 0 comments
In my 15 years as a coach, I’ve seen it all. I’ve seen the triumphs, the transformations, and the sweat-soaked towels of victory. But I’ve also learned a hard lesson: I can’t save everyone.
Personal training is a lot like dating. Sometimes, you just aren’t compatible.
Now, don’t get me wrong. Everyone deserves credit for getting off the couch and seeking help. That first step is terrifying. But as a professional, I have a specific system. I have a philosophy. And frankly, some goals just don't fit into that box.
Early in your career, you might say "yes" to anyone with a pulse and a wallet. I did. But as you get more seasoned, you realize that bad fits lead to burnout—for both of you.
Here are the three types of prospects I generally turn away, and why you might want to screen them out of your business too.
1. The Wedding Sprinter
You know the type. They walk in with a calendar in one hand and a panic-stricken look in the other. "I'm getting married in four weeks," they say, breathless. "And I need to lose 10 kilos."
I usually pass.
Why? Because this screams short-term commitment. They aren't looking for fitness; they are looking for a miracle. They want immediate, often unrealistic results. And they want them fast.
If this person already had a healthy lifestyle and just wanted to tighten up the edges? Sure, I’d consider it. But usually, that’s not the case. Usually, we are talking about overhauling years of bad habits in a matter of days. Trying to force-feed new habits to an impatient person is a recipe for disaster. They get frustrated when the scale doesn't move every hour, and you get blamed for not being a magician.
2. The Vacation Dreamer
This is the cousin of the Wedding Sprinter. They come in saying, "I'm going to the beach in a month, make me look good."
For me, this is a red flag. It tells me two things. First, they likely had poor habits before this sudden burst of motivation. Second, they expect overnight results.
But fitness runs deeper than the surface.
While they want to look good for strangers on a beach, this desire often masks a deep, uncomfortable self-consciousness. Here is the hard truth: that insecurity doesn't vanish just because you did some crunches. Habits took years to build. They won't disappear two weeks before your trip to a resort in Europe.
The biggest issue here is consistency. Once the vacation is over? They ghost you. They disappear. The motivation evaporates the moment the suitcase is unpacked, leaving you with an empty slot in your schedule.
3. The Instagram Mimic
This one is tough. The prospect pulls out their phone, scrolls to an image of a famous influencer or a genetic-lottery-winning model, and says, "I want to look exactly like him/her."
This is a dangerous game.
These prospects aren't looking at their own potential; they are comparing themselves to an image that might not even be real (hello, Photoshop). They are chasing a ghost.
These clients are rarely satisfied. Even if they make incredible progress, they won't see it. They only see that they don't look like the person on the screen yet. They approach an image they can never attain, and they live in a state of perpetual disappointment. As a trainer, it is exhausting to manage that level of unrealistic expectation.
Why Screening Matters
If you are a new trainer here in Hungary, you might take these clients. You need the experience. You need the revenue. I get it.
But as you grow, these clients become difficult to manage. They often have low compliance. They cancel sessions. They complain. They drain your energy.
This is why your consultation process is critical. Don't just ask about injuries and goals. Structure your consultation like an interview. Dig deeper. Get to the root of their desires.
You need to unlock motivations that go beyond the surface. You want intrinsic motivation—the kind that burns even when there is no wedding, no vacation, and no Instagram post to worry about.
If you want to build a sustainable business, you need clients who are in it for the long haul. You need packages that ensure long-term commitment, not 4-week quick fixes.
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